Crawford Strategy, Greenville, SC

Marketing and Public Relations Intern

January 2016 - Present - 4 mo. internship 

 

• Research and develop pitches to media for clients, analyzing and selecting media channels and conducting extensive research on demographics to achieve greatest visibility and success.

• Support Account Executives in building and presenting clients’ social media strategy by translating brand identity into actionable concepts.  

• Facilitate branding strategy, drafting and executing marketing campaigns including updating TripAdvisor for a top travel destination.

   

   

 

LiveWell Greenville, Greenville, SC

Social Media Specialist

September 2015 - December 2015

 

• Promoted after completion of internship to oversee social media strategy, driving visibility and content on non-profit message of healthy eating and active living.

• Successfully increased engagement on Facebook, Twitter, and Instagram by 13% and followers by 22% over 3 months through tactical strategies to promote awareness and interest.

• Identified opportunities for growth through new partnerships and cross-promotion across multiple social media platforms. 

• Analyzed gaps within multiple demographics and developed strategies to increase penetration by strategic targeting and branding, resulting in increased community responsiveness and channel development. 

 

Communications Intern

May 2015 - August 2015

 

• Partnered with the communications team to redesign company website, developing and uploading content, modifying settings, and successfully troubleshooting issues on the WordPress platform.

• Assisted in the coordination of a summer-long wellness initiative, overseeing print media ads, billboards, and social media, successfully increasing participation by 190%.

• Managed event planning including pre-planning, staff securement, vendor scheduling, prize giveaways, script development, and key partner relationships to ensure event success.

• Delivered interactive presentations to empower high school students, speaking on the subject of creating and maintaining a community that supports healthy eating and active living.

 

 

Jeff Dezen Public Relations, Greenville, SC

Intern

May 2015 - July 2015

 

• Researched and analyzed national trends and regional programs for Verizon Wireless to fund, improving ROI and regional brand impact.

• Successfully tracked and compiled media placements for clients utilizing web-based research tools, assembling and sharing comprehensive reports to show ROI.

• Developed client news releases and corporate blog posts, managing daily communication with Verizon PR Teams. 

 

Smoak Public Relations, Greenville, SC

Public Relations Intern 

January - April 2015

 

• Created press releases and blog posts for Smoak Public Relations in addition to managing local clients’ social media accounts including Facebook, Twitter, and Instagram.

• Developed and launched comprehensive social media campaigns to increase media impressions and local company support throughout multiple industries including financial, health and wellness, and non-profit.

• Coordinated extensive event planning initiatives creating sponsorship packets, soliciting new sponsors, coordinating media, and providing onsite event support.